Introduction

A careful study of the Nigeria e-banking industry revealed that the challenges faced by card business managers in banks are relatively more complex today than what it used to be a few years back.

The average marketing executive will therefore have to cope with multi-dimensional variables emanating from People, Culture and Structure. The fact that these variables are in themselves dynamic in nature further extends the complexity they have to grapple with, especially those that deal with electronic banking services or products.

The card marketing and business development course therefore serves to empower marketing officers in banks and card companies to use fundamental principles of business to drive sales in an effective manner.

Objective

To equip the participants with the knowledge, skills and techniques required for card business development and marketing strategy.

To improve participant's understanding of their role in card marketing, and to enhance their competence by developing basic card appreciation skills.

To prepare participants for the task of developing and implementing marketing strategies in an Increasingly Competitive environment.

To develop strategies for Card products and services in a manner that is unique, fast and more Responsive.

Target Audience

This training is design for Marketing Officer, Product Officer Franchise Officer, Retail Banking Officer, Consumer banking officer and Treasury officer, e-Business officers/eBanking Department.

Fee: N95,000 per participant

VENUE:

AFTER SCHOOL GRADUATE DEVELOPMENT CENTRE
7, Maitama Sule Street,
Off Awolowo Road,
S.W.Ikoyi,Lagos,
Nigeria.

For more information please call
Brenda on 08037096188
or email: brenda@intermarc-ng.com