Introduction

On an annual basis the e-payment breakfast forum brings together epayment stake holders to network. This provides a unique opportunity for players to understand the current dynamics of the industry in Nigeria and project what to expect in the New Year. The forum also provides a roadmap with respect to trends, prospects, challenges and penetration issues.

The 2009 epayment forum will focus on the latent demands in ebanking. Getting the large markets that are yet to be accessed, realized or penetrated, into the use of cards and ebanking services. The concept of latent demand for cards in this context typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors.

Objective

In 2009 industry players need to re-valuate penetration strategies by considering how to identify the market that are dormant, not observable and are yet to be realized, to get them over to the e-payment side of life.

This forum therefore provides a suitable platform for key players in the industry to preview the 2009 card business year and the possible issues that will affect the overall advancement of e-payment in terms of market penetration, awareness, and profitability in 2009.

This forum therefore provides a suitable platform for key players in the industry to preview the 2009 card business year and the possible issues that will affect the overall advancement of e-payment in terms of market penetration, awareness, and profitability in 2009.

To derive value from this forum and maximize the opportunities it provides for knowledge enhancement.

ABOUT KEY NOTE SPEAKER

Richard Ketley is a Director of Genesis Analytics, and head of the Banking Practice. Genesis is the only specialist banking strategy firm in the African continent and operates across African and the Middle East from offices in Johannesburg. Richard has worked extensively with banking and financial sector clients throughout Africa and the Middle East, in all areas of retail banking. His particular interest is in using card and related products to reach the mass market in low income countries.



He has advised most of the larger banks on the continent on retail banking strategies and has recently completed ground breaking work on the problems in the payments environment in East Africa .

He was Head of Strategy for Africa for Standard Bank where his responsibility spanned 17 countries and focused on retail and card strategies. Before Standard Bank he worked in Debt Capital Markets for Deutsche Bank. Richard also served as Chief Director of macro-economic policy and financial oversight in the National Treasury.

Prior to this he worked in the World Bank and played a key role in the development of the Government of South Africa's macro-economic strategy and medium term planning framework.